Greg (Shadwick) and I started off with as many California-dreamy crazy ideas you could possibly conceive of. like Jorodowski’s Sagrada Montagna. we had tons of weirdo but mythologically relevant ideas. but after a while it became obvious that things had to be more ambient or it would be a disconnect from the track. As the idea developed, the car became the corporeal body you are in, the reflections on the glass dream, fantasy & memory- inspired by the track. or by nothing at all. this happens every day. life is more fantasy than reality- we weren’t going to beat people over the head with it, but that was the point we wanted to make.   - Anthony Gaddis  
See Dumb in the Sun here: https://vimeo.com/88022752
photo by by Andrew Cutraro

Greg (Shadwick) and I started off with as many California-dreamy crazy ideas you could possibly conceive of. like Jorodowski’s Sagrada Montagna. we had tons of weirdo but mythologically relevant ideas. but after a while it became obvious that things had to be more ambient or it would be a disconnect from the track. As the idea developed, the car became the corporeal body you are in, the reflections on the glass dream, fantasy & memory- inspired by the track. or by nothing at all. this happens every day. life is more fantasy than reality- we weren’t going to beat people over the head with it, but that was the point we wanted to make.   - Anthony Gaddis  

See Dumb in the Sun here: https://vimeo.com/88022752

photo by by Andrew Cutraro